Def.137 Personal Greeting Stamps – The Language of Flowers (Continued)

To provide more custom design options, Chunghwa Post is issuing a second set of ten stamps featuring the “language of flowers”. This series is a follow-up to the “Personal Greeting Stamps – Travel in Taiwan,” issued on September 27, 2011. All ten stamps come in denominations of NT$3.50 and NT$5.00; the different denominations are distinguished by different background colors. The designs follow:

1. Cotton rose: daintiness. Comely and graceful, cotton roses always manage to stand out in a sea of flowers. They are often used to describe ladies of extraordinary beauty.
2. Bird-of-Paradise: passion. It is known for its distinguished, moon-gazing crane shape. The colors are a bright, flaming red. Bird-of-paradise also represents freedom, fulfillment and bliss.
3. Clary sage: respect. Clary sage comes in pink and bluish purple. It represents longevity and defense against bad fortunes.
4. Dancing lady orchid: gentleness. Dancing lady orchid inspires an impression of dancing butterflies. Small, dainty yellow blossoms hang around the stalks like tiny bells.
5. Zinnia: everlastingness. Zinnia is known for its long flowering period. When in full bloom, the flowers seem to tower one another. It therefore also represents elevation in status.
6. Tagetes erecta: health. The petals are full and bright, with a relatively long flowering period. As a flower species, Tagetes erecta is popular for its vitality.
7. Chinese hibiscus: grace. The blossoms are flamboyant and pleasing to the eye. Chinese hibiscus also represents new love.
8. Fragrant olive: humility. The blossoms are exquisite and sweet with fragrance. Its Chinese moniker, “Gui,” is also homonymous with the Chinese word, “value.” The flower therefore is seen as a symbol of status and prosperity.
9. Flowering crab apple: warmth. The flower blooms in spring, and brings with it the welcoming warmth of the season. Known for its magic spell, crab apple is also lovingly called, “understand me.”
10. Hydrangea: hope. Hydrangea flowers thrive in the warmth of spring. They are the vanguard of a new season.
The non-personalized stamps that will be available in post office branches are printed in 20 stamps per sheet. For overprinting purposes on the personalized stamps, six formats will be issued. The designs follow:
1.With marginal inscriptions: NT$3.50 denomination for vertical layout and NT$5.00 denomination for horizontal layout, both with 10 stamps printed at right and left sides in one sheetlet with tags in between for printing customer’s photo.
2.Without marginal inscriptions:
1).One vertical-sheet and one horizontal-sheet layouts: The layouts of these sheets are the same as the ones with marginal inscriptions. Except that their tags are not perforated. Apart from the name of the stamp set, the places for marginal inscriptions are left blank for the customers’ own designs.
2).One horizontal-sheet layout with 20 stamps: The sheet is comprised of the ten NT$3.50 denominated stamps. Tag is allocated at the right side of each stamp.
3).One business card layout – vertical type: The sheet is comprised of six NT$5.00 denominated stamps, and with white background. Each sheet (A4 size) can be cut into six smaller sheets (96 mm × 95 mm).

(1) First Day Cover in large size: NT$3.00 apiece.
(2) Stamp Folder: NT$8.00 apiece.
(3) Stamp Folder with mount: NT$8.00 apiece.
(4) Loose-leaf stamp album page with plastic cover: NT$16.00 apiece.
(5) Pre-cancelled First Day Cover affixed with ten NT$3.50-denominated stamps: NT$38.00 apiece.

To purchase the relative philatelic products, please go directly to the post office branches, or order on line at http://stamp.post.gov.tw.