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Sp.554 New Year's Greeting Postage Stamps (Issue of 2010)

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Stamp SN D554
Stamp Name Sp.554 New Year's Greeting Postage Stamps (Issue of 2010)
Stamp Cat Standard Special Stamps
Stamp Cat Lunar New Year, Zodiac
Issue date 2010-12-01
Suspersion date
Dimension of stamps(mm.) 34 × 26(mm)
Size of souvenir Sheet (mm.) 110 × 76(mm)
Printer China Color Printing Co., Ltd.
Designer Chen Peiyi
Creative Director
Sheet composition 20 (5 x 4)
Print color Colorful
Process Offset
Paper Phosphorescent stamp paper
Perforation 12 1/2
To welcome the year of the Rabbit, Chunghwa Post is issuing a set of two New Year’s Greeting Postage Stamps (Issue of 2010) and a souvenir sheet. The designs find inspiration in modern art styles, such as action painting and pop art. The motif rabbits are depicted using black silhouettes that are adorned with orange and purple paint splatters, which create lively compositions. The backgrounds, which are yellow with random red splatters, cleverly make use of traditional Chinese ink-wash effects. The bright colors symbolize joy and convey high expectations about the Year of the Rabbit. The designs are described below:

1. NT$3.50 Stamp: This pair of rabbits conveys the idea of “the treasuring of each other” and symbolizes a year of abundance.
2. NT$13.00 Stamp: Featuring a rabbit looking off into the distance, this image represents “achieving success in all one’s endeavors.”
3. NT$12.00 Souvenir Sheet: This image of a hopping rabbit represents the idea of “surpassing oneself” and “bounding toward a future of personal transcendence.”

To add to philatelic interest and collectability, a press sheet will be included in this issue. The uncut sheet is composed of two panes of 20 stamps, with denominations of NT$3.50 and NT$13.00 respectively. Printer’s markings, such as traffic lights for color checks and guide lines for separating the panes, remain on the sheet margin. A certificate of authenticity will be also attached. In addition, a poster tube will be available for storing the press sheet. This philatelic item, the second one of a series since 2009, is produced in limited quantities, making it even more worth collecting.

(1) First Day Cover: NT$2 apiece.
(2) First Day Cover in large size: NT$3 apiece.
(3) Stamp folder: NT$5 apiece.
(4) Stamp folder with mount: NT$5 apiece.
(5) Stamp folder with mount for souvenir sheet: NT$8 apiece.
(6) Loose-leaf stamp album page with plastic cover: NT$16 apiece.
(7) Pre-cancelled First Day Cover affixed with one NT$3.50-denominated stamp: NT$5.5 apiece.
(8) Pre-cancelled First Day Cover affixed with a complete set of stamps: NT$18.5 apiece.
(9) Pre-cancelled First Day Cover affixed with a souvenir sheet: NT$15 apiece.
(10) Uncut press sheet in a poster tube: NT$1,000 a unit.

To purchase the relative philatelic products, please go directly to the post office branches, or order on line at http://stamp.post.gov.tw.